top of page



At HULATICS, we respect the concerns of our customers, online visitors, mobile application users, and business partners (“you,” or “your”) about your personal information and value our relationship with you.

This Privacy Policy applies to information collected by HULATICS, and any affiliated or subsidiary companies (“HULATICS,” “we” or “us”), offline or online, including the websites and mobile applications that post a link to this Privacy Policy (collectively, our “Sites”).

This Privacy Policy explains the types of personal information we collect, how we use and process personal information, the legal basis for processing, and with whom we share personal information. We also tell you how you can reach us to update your contact information, remove your name from our mailing lists, or get answers to questions you may have about our privacy practices. Please read this Privacy Policy carefully. By continuing to interact with our Sites or providing personal information to us after having an opportunity to review this Privacy Policy, you are agreeing to the practices described in this Privacy Policy. This Privacy Policy is incorporated by reference into the Terms of Use posted on each of our Sites.


This Privacy Policy may be updated periodically to reflect changes in our operations or applicable laws. We may modify this Privacy Policy at any time in our sole discretion. If we make material changes to this Privacy Policy that increase our rights to use personal information, we have previously collected about you, we will obtain your consent either through an email to your registered email address or by prominent posting on our sites. If we intend to further process your personal data for a purpose other than those described in our Privacy Policy at the time of collection, HULATICS will first provide information about that other purpose and additional information necessary to ensure fair and transparent processing.


We use the terms “personal information” or “personal data” interchangeably in this Privacy Policy to refer to information that identifies, relates to, describes, or is reasonably capable of being associated, directly or indirectly, with an individual. Personal information does not include information that has been modified in a substantial way so that it no longer can reasonably identify or be linked to an individual.

We obtain personal information from a range of sources including (but not limited to) the following:

  • Information you submit online (including, but not limited to, filling out forms or requests on the Sites, sending us a message, or responding to our marketing messaging and promotions);

  • Information collected when you visit our Sites as described in the section titled, “Information We Collect Using Cookies and Other Technologies” and in our Cookie Policy;

  • Information provided by the fitness center you use;

  • Information collected during a workout session if you are an exerciser who uses our connected fitness products;

  • Social media accounts you use to interact with HULATICS;

  • Market research services and public and commercial resources.

  • This Privacy Policy does not apply to any personal information collected by the third-party source (app store) from which you download our mobile application and we are not responsible for the privacy practices of your app store. As explained below, this Privacy Policy does not apply to the privacy practices of third-party services that provide functionality for our Sites (such as plug-ins), information you post on social media, information you post or send using a messaging or other application (such as WhatsApp Messenger), or information collected by third-party websites to which you navigate from links on our Sites.


Precise Geolocation Information. Some of Our products and services involve collecting your precise geolocation. If you select these products or services, you may be prompted to allow HULATICS or your mobile operating system to collect your precise geolocation. If you choose not to provide your precise geolocation information, these products and services will not function properly and we will not be able to provide them to you.We will also use this precise geolocation information for analytics purposes and will share your precise geolocation information with certain third parties, including but not limited to equipment dealers and parties who provide targeted advertising and analytics services.

Information Request. If you request information about our products or services, or fitness industry-related information (e.g., order a brochure, a catalogue, a magazine, a whitepaper or a guide), we will ask you to provide personal information and details, such as your name, email address, telephone number, intended use of the relevant product, interests, etc. You may choose to provide additional comments and requests. We, or the authorized dealer in your area, will use your details to send you the information you request and may use this information to communicate with you in the future about our products or services.

Newsletters and Other Communications. We may offer online or offline newsletters and other communications about our products, services and promotions. When you sign up to receive these communications, we ask you for personal information, such as your name, postal address and email address.

Feedback, Surveys, or Contests. We may offer you the opportunity to participate in online surveys, solicitations, or contests. Information we request includes contact information (such as e-mail address) and demographic information (such as number of family members and income ranges). Participation in surveys, solicitations, or contests is completely voluntary. Therefore, you have a choice as to whether to disclose any information. We, our business partners, or the authorized dealer in your area, will use the information provided to notify contest winners and award prizes, to monitor or improve the use of one or more websites or advertising, and to provide aggregated information for marketing analyses.


Careers. Our Sites may include a link to HULATICS Careers so that you may search for open HULATICS positions and apply for positions by submitting your resume and other customary job application information, such as your name, contact information, and job history. We use the information you submit to evaluate your interest in employment and to contact you regarding possible employment.


HULATICS Direct Sales. Our branded merchandise is offered for sale by HULATICS directly from the Sites. If you transact with HULATICS via our Sites, your order, payment, and shipping information will be collected to process orders. Your payment information will be collected by an authorized third-party payment processor.

Third Party Sales. Our branded merchandise also is offered for sale by authorized third-party merchandise partners at their brick & mortar retail locations and through websites they own and control, which may be linked to the Sites. If you transact with an authorized third-party merchandise partner, your purchase will be conducted on our authorized third- party merchandise partner’s website, subject to the third party’s privacy policies and terms of use. You should review the privacy policy and terms of use that apply to that third party’s website, which will apply to your transaction.

Referral Service. From time to time, we may offer a referral service that allows you to inform your friends and other acquaintances about products and/or information contained on (or through) HULATICS’s websites. If you elect to use such a referral service, the following will apply: email address(es) will be collected for the purpose of sending a one-time email for which you will be noted as the sender of such email. HULATICS will be a service provider facilitating such delivery.

Information We Collect Using Cookies and Other Technologies

We collect certain information by automated means when you visit our Sites, such as how many users visited our Sites and the pages accessed. By collecting this information, we learn how to best tailor our Sites to our visitors. We collect this information through various means such as “cookies” and “web beacons.” In addition, we may collect IP addresses, as explained below. For more information regarding our use of cookies or how to refuse or withdraw consent, please refer to our separate Cookie Policy. Cookies.As described in our separate Cookie Policy, like many companies, we use “cookies,” pixels, and similar technologies on our Sites. Cookies are pieces of code placed on your devices when you visit certain websites. We use cookies and similar technologies to tell us, for example, whether you have visited us before or if you are a new visitor and to help us identify features of the Sites in which you may have the greatest interest. Cookies may enhance your online experience by saving your preferences while you are visiting a particular website.Most web browsers will tell you how to stop accepting new cookies and other internet technologies, how to be notified when placed on your device, and how to disable them. Please note, however, that without these technologies you may not be able to take full advantage of all the features and functionality of the Sites.Web Beacons. As described in our separate Cookie Policy, certain pages on our Sites contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears; the URL of the page on which the beacon appears; the time the page containing the beacon was viewed; the type of browser used to view the page; and the information in cookies set by the third party.IP Addresses and Mobile Device Identifiers. An IP address and mobile device identifier are unique identifiers that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Sites, we view the IP address or identifier of the device you use to connect to the Internet. We then use this information to determine the general physical location of the device and understand the general locations of the visitors to our Sites. We also use this information to enhance our Sites.


The personal information we collect is processed for the following purposes:

  • To offer our products and services, respond to your requests and provide information and communicate with you about our products and services;

  • To register and maintain an online or offline account;

  • To process orders and other transactions, including warranty and product registration, payments, claims, requests, and provide customer service;.

  • To provide information about financial options for the purchase of our products;

  • To operate, analyze and enhance the performance and functioning of our Site, products and services;

  • To prevent fraud; to enforce the Sites’ Terms of Use; to comply with applicable laws and corporate reporting obligations; and to enforce HULATICS’s agreements;

  • To analyze how the Sites are used, to prepare aggregated trend reports, and to perform other market research;

  • To provide you with online advertisements and marketing emails based on your interests and permissions;

  • To facilitate your interaction through our Sites with other consumers, including through social networking;

  • To send notices, newsletters, marketing communications, promotions, solicitations, brochures, or other marketing materials regarding our Sites, our products, and the services of our businesses, affiliates, business partners, or authorized dealers;

  • To monitor and analyze usage and trends, evaluate and compare interest in our products and services and develop new products and services;

  • To receive and process applications for employment;

  • To provide our interactive console and mobile app workout recommendations to exercisers; and

  • To provide our equipment monitoring and management services to fitness centers and other commercial customers.

HULATICS processes your personal information where we have a legal basis to do so. The legal basis that we will rely on will be one of the following:

  • You have consented to our processing your personal information;

  • The processing is necessary to perform a contract with you or to fulfill a request you have made;

  • The processing is necessary to comply with a legal obligation that applies to HULATICS under US, EU or Member State or other applicable law; or

  • The processing is necessary for purposes that are in HULATICS’ legitimate interests as a multinational equipment manufacturer and retailer in order to, for example, protect our business and better understand our customers.

We may use your personal information to develop a personal profile about you. We may use the personal information in your profile to respond to requests for financial options for purchasing products and services from us and to contact to you for marketing purposes.


We share workout data collected from exercisers who use our services through consoles on their fitness center equipment or a mobile app on your device that is connected to the fitness center. Your fitness center may use your information at their discretion and may track your activities, workouts, and the usage of their equipment. We recommend that you consult your fitness center to learn about its privacy practices.We may share the contact information you provide with our affiliated companies, sales representatives or authorized dealers in your area, and other business partners. Your fitness center and the other third parties with whom we may share your information to communicate with you about their products and services, and to send you further notices, promotions, solicitations, or brochures, and other marketing materials regarding our website, our products, and the services they provide. With your knowledge and consent, we will share your precise geolocation with third parties, including but not limited to dealers and parties who provide targeted advertising and analytics services.We utilize third-party applications, plug-ins, APIs and other features to provide mobile app functionality. Some of these features are necessary for the mobile apps to operate. Others you may choose to activate including, for example, beacons to detect and record that you have entered your fitness facility and to recognize geofences and beacons at your defined fitness facilities; and services to deliver messages and notifications to your phone. The third parties that operate these functions are identified at the time you activate the feature they provide. Because these third-party services may collect your personal information, we recommend that you review their privacy policies before activating the features they provide.We also share your information with third parties who perform services and functions on our behalf to support our business and interactions with you including, for example, providing our products and services, administering surveys or contests, hosting product reviews, or communicating with you. These third parties are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

In addition, we will disclose information about you:

  • If we are required to do so by law or legal process;

  • To law enforcement authorities or other government officials;

  • When we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity;

  • If this is necessary to protect the vital interests of a person;

  • To enforce our Terms of Use;

  • To protect our property, services and legal rights;

  • To prevent fraud against HULATICS, our Sites, our affiliates, customers, product users, business partners, or authorized dealers;

  • To support auditing, compliance, and corporate governance functions; or

  • To comply with applicable laws.

We reserve the right to disclose and transfer all information related to our Sites, including personal data, to a subsequent owner, co-owner or operator of one or more of the Sites or in connection with a corporate merger, consolidation, or restructuring, the sale of substantially all of our stock and/or assets, or other corporate change, including, without limitation, during the course of any due diligence process.


If you connect your social media account to your HULATICS mobile applications or account, you will automatically share certain personal information from your social media account with us, for example, your name, email address, photo, list of social media contacts, the opinions expressed (e.g., “Likes”) you have provided within our social media pages and any other information that may be accessible to us when you connect your social media account, in accordance with the preference and settings on your social media account, the platform’s terms of use and privacy policy, and this Privacy Policy.

Refer to the privacy settings in your social network account for information about what information is shared with us (and other connected applications) and to manage how your information is shared through your account, including information about your activities using our Sites. If you would like to disconnect your social media account from HULATICS, you need to refer to the settings of that social media account and its provider.


Our Sites may provide links to other websites for your convenience and information. These websites may operate independently from our Sites. Linked websites may have their own privacy notices or policies, which we recommend you review if you visit any linked websites. HULATICS is not responsible for the content, any use of the websites, or the privacy practices of any of those websites.If you send personal information to HULATICS using a website, messaging (such as WhatsApp Messenger) or other applications not associated with HULATICS, HULATICS has no control over these third party applications.Collection of your personal information by third parties is not governed by this Privacy Policy. Please consult the privacy policies of those third parties to determine how they collect and use your personal information or how they treat the personal information you post or transfer to them.


We use e-mail and, with your permission, text push notifications, to administer your account and to alert you to new features and offerings.You may, at any time, choose to not receive promotional communications from us by using the "unsubscribe" feature provided in our e-mail marketing messages or by "opting out" or "unsubscribing" from specific mailing lists and services by contacting us.


We maintain reasonable security procedures and practices appropriate to the nature of the personal information we collect to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of the information you provide when visiting or using the Sites. Despite our efforts to safeguard your personal information, we cannot guarantee it will be completely secure from unauthorized access, disclosure, use, or alteration. In particular, there is always a risk inherent in the electronic transmission and storage of information. To protect the security of your user name and password, we recommend that you use a complex password that is different from passwords you use for other activities, keep all your passwords in a safe place, and do not share your passwords with others. Always remember to logout after your session ends so that that other people cannot access your account information.


The Sites are not intended for access and use by individuals under the age of 18. We do not intentionally collect personal information from individuals who we have reason to believe are under the age of 18. If you become aware of any personal information we have collected from individuals under age 18, please contact us.

bottom of page